While there is certainly a type of filmmaker who lives the Super 8 "lifestyle" because they use Super 8 in a professional capacity, there are also certain applications that work extremely well with the format. Being in the motion picture business for over 40 years, we have seen first hand that Super 8 has a strong foot in certain types of work that are meant to personify "the way people live." Because it was originally invented as a home movie format, it is no surprise that Super 8 still remains popular when used for the more simplistic, intimate type of story telling.
Super 8 Weddings
Weddings shot on Super 8 film bring that vintage look that connects you to the past, yet still maintain the timeless and fresh impression of the modern bride. With tough competition from digital choices, Super 8 wedding films today have definitely gone boutique and there are many reasons why wedding photographers and "videographers" are choosing to shoot on film vs. digital.
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Super 8 Indie Films and Documentaries
Independent films are usually distinguished by their unique content and style, which makes Super 8 film a great aesthetic for this type of movie. The idea is to make indie films look different from most mass marketed films.
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Super 8 National Brands
Super 8 can be seen in everything from fast foot commercials such as the comical "Burger King Chicken on a Motor Cross Bike," to fashion industry spotlights such as Victoria's Secret, Roxy and Calvin Klein. Big brands trying to create a sense of community, connectivity and individuality use Super 8 as a simple way to visually communicate these ideas.
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Super 8 Music Videos
Madonna, Jewel, Aerosmith, Katy Perry and Mariah Carey are just a few of the hundreds of artists with music videos shot on Super 8. Music video directors use the Super 8 aesthetic to complement the meaning and feeling of a song.
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Super 8 in the Entertainment Industry
The entertainment industry is fascinated with Super 8 filmmaking for many reasons. Super 8 roots lay deep in many of today's most beloved filmmakers such as Steven Spielberg, George Lucas, Oliver Stone, Sam Raimi, Tim Burton, Francis Ford Coppola, and Ron Howard, among others.
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Super 8 Board Culture
Super 8 has always been the format of choice for shooting skate and surf ever since these sports became popular. From the days of the "Z Boys," Super 8 cameras were part of the skateboard lifestyle from the beginning.
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